Ad libraries show you what's running. SECNDbrain tells you why it works.

We watch every competitor video ad on Meta, transcribe it, and code it by hook, angle, format and offer. Then we tell you what's scaling, what they're testing right now, where the gaps are, and which tests to run next.

Launching in

30days 00hrs 00min 00sec

Nordwell Sleep

You've seen the Ad Library. Here's what it doesn't do.

Fifty competitor ads is over half an hour of video. Nobody on a small UA team has time to watch it, code it and spot the pattern. That's the job SECNDbrain does for you.

Capability	Meta Ad Library	Ad spy tools	SECNDbrain
Shows competitors' live ads	Yes	Yes	Yes
Saves, searches and organizes ads	No	Yes	Yes
Watches and transcribes every video	No	Some	Yes
Codes every ad by hook, angle, format and offer	No	No	Yes
Separates proven winners from new tests	No	No	Yes
Finds their gaps and tells you what to test	No	No	Yes

How it works

You name the brand. SECNDbrain does the watching.

Name a competitor

Paste the Facebook page of the brand you want to understand.
We watch every ad

Their highest-reach ads and their newest launches. Every video is transcribed and coded by hook, angle, format and offer.
Get the teardown

What's scaling, what's being tested, where their gaps are, and the tests we'd run next in your account.

What a teardown looks like

Not a folder of screenshots. A read on the account, the way a senior strategist would write it after watching every ad.

Meta ads creative teardown, US

Nordwell: what's scaling, what's being tested, and where the gaps are

ads analyzed: 50
video creatives: 45
minutes of video watched: 32
of top 25 live 150+ days: 13

What's scaling

One story sells everything

The pain is waking at 3am, the twist is that melatonin stops working, the villain is stress hormones, and the offer is a free sleep quiz. Variations of this arc fill their top 25.

Being tested now

A hook-testing machine

21 of their 25 newest ads use one 20-second talking-head template, with a new presenter and a new hook each time. The angle is moving from sleep to energy.

Their gap

No proof anywhere

None of the 45 creatives shows a review score, a customer count or press. Every claim rests on the presenter's own story.

Your move

Lead with the proof they don't have

Test reviews and customer numbers in the first five seconds of your top ads. It's the one lever their whole account is leaving open.

Be first in line

We're opening SECNDbrain to the waitlist first. Join now and we'll email you on launch day.